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Do you know your brand?
Over the past few years, dealing with business owners and marketing directors, I’ve found that about half my clients don’t really know their brand. Their own conception doesn’t match the market...
View ArticleBad day at the beach
A friend of mine took his family to Virginia Beach for the weekend. They stayed at the stately old grand resort where the wealthy once frolicked, before they all owned beach homes of their own. On the...
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Netflix v. Amazon: The loser is…
The loser is… named at the end of the post Would you believe that a story about Netflix v. Amazon is really a lesson for your much smaller business? Yesterday Amazon greeted visitors with a wonderful...
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Make your marketing stronger: Focus
Want to make your marketing message unique? Relevant? Powerful? Then focus on solving the hardest problems for your customers. I worked with a great art director way back when. His favorite expression...
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How To Avoid The “Solutions That Matter” Trap
It’s message development, not rocket science. For this post on strategic marketing messages, I was trying to invent a vague and completely meaningless example. The result: “Solutions That Matter.”...
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